.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a label emissary and a real estate investor in the business, it provided ETRetail.Without revealing the specific percentage of concern the cricketer has taken, the firm mentioned it is actually a significant as well as calculated investment.This cooperation strives to make use of KL's huge popularity, particularly one of young people and also physical fitness enthusiasts, to grow Boldfit's reach into low compertition markets and also demographics across India.Sharing concerning the brand name's development programs, Pallav Bihani, founder and CEO of the company claimed, "Our company are actually going all-in on increasing our activewear as well as footwear categories, which are set to redefine the health and fitness market. These sections are our potential growth engines." Currently, physical fitness and also yoga exercise accessories drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name obtained a revenue of Rs 73 crore. Along with strategic campaigns and also this alliance, the label aims to get to an earnings of Rs five hundred crore by FY26. Founded in 2018, it presently serves over 1 crore consumers every year and strives to broaden this range to 5 crore using this collaboration. Additionally, it is improving its source establishment commercial infrastructure to make certain quick delivery and steady product availability.Looking onward, the D2C startup expects a surge in on-line web traffic, social media sites engagement, and much higher purchases all over our main classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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